Blog

Just down the road from the Slowtide headquarters is a kind of home-away-from-home. Hotel Joaquin is a boutique hotel situated on the Pacific Coast Highway in Laguna Beach, CA. Their “laid-back luxurious” feel emulates the city around them, taking from...

  Britt Merrick has been around shaping since the time he could walk. Getting a first-hand look at the craft through the lens of his father’s legendary work, Merrick was set to breach the industry. Now well into his career,...

Matt Titone is a creative through and through. A designer, illustrator, and photographer, you can find his influence in a number of different projects. Not to mention, he is a founding partner in Italic Studio & Indoek and the man behind...

In December we introduced our Shapers Series in which we partnered with twelve surfboard shapers to create exciting prints for this limited-edition line of Travel Towels. One of the shapers featured is the legendary Eric Arakawa. Arakawa was born and...

Max Callas is a human being living in Southern California, a friend to some of the family here at Slowtide, and an avid documenter of life as he sees it. "I have traveled more than some and less than others,...

On December 7th, 2019 Slowtide hosted an event to celebrate the release of the Shapers Series. At Raised by the Waves on the North Shore of Oahu, the event boasted good drinks, good company, and a great question panel with featured...

We are pleased to announce our limited-edition series in collaboration with twelve of the finest board builders. Twelve towels featuring twelve shapers including Pyzel, Mayhem, Pukas, Channel Islands, DHD, JS, HaydenShapes, Glenn Pang/T&C, Eric Arakawa, Bing, Dead Kooks, and Chilli....

As part of our Holiday ’19 collection, we are pleased to have collaborated with colorful artist, William LaChance. LaChance uses abstract designs, displaced forms, and colors to create his brilliant work, all placed together with a motley of materials. This...

We are teaming up with the Grateful Dead again this season to bring you two new styles. Truckin’ features the classic Steal Your Face logo. The USA-Made Tapestry Blanket, Skull & Roses, features the band’s recognizable “rose skeleton” design. We...

This holiday, Slowtide is upping its partnership with Good 360 by donating blankets that will be distributed to the Salvation Army to support disaster relief efforts from the recent California Fires.  We will start with a bulk donation and then...

For Holiday '19, we've collaborated with our good friend, world-renowned surfer and general globetrotter, Jack Freestone, to bring you the Signature Series Atlas towel. Balancing opposites, Atlas is a juxtaposition of color and form. We linked up with Jack in France and as you can...