With Sun Bum's signature sun-inspired motifs and Slowtide's penchant for artistic patterns, this collaborative hair wrap becomes a symbol of vibrant coastal living, offering beach enthusiasts a functional and fashionable accessory for their everyday hair care routine.
This innovative partnership harnesses Sun Bum's commitment to skin and hair health and Slowtide's passion for quality design, resulting in a hair wrap that not only protects and dries hair efficiently but also exudes a unique sense of style.
This new hair towel is designed with a super soft, absorbent, and sustainably made microfiber to help cut drying time, tame frizz, and keep our hair looking and feeling its best. 
Here is a step-by-step guide on how to use the Sun Bum x Slowtide Hair Wrap:
  1. Start with freshly washed and conditioned hair. Gently squeeze out excess water from your hair using your hands.

  2. Flip your head forward so that your hair hangs down towards the ground. This will allow for easier wrapping and prevent any tangles.

  3. Position the hair wrap towel with the button or loop at the back of your head. Place the center of the towel at the nape of your neck, allowing the ends to hang down on either side.

  4. Bring the ends of the towel towards the front, wrapping them around your hair. Cross the ends over each other at the front of your head, near your forehead.

  5. Once the ends are crossed, twist them together, creating a secure and snug fit. Continue twisting until the towel feels comfortably wrapped around your hair.

  6. Take the twisted ends and bring them towards the back of your head. Secure them by tucking them into the loop or button at the back, ensuring a tight hold.

  7. Adjust the hair wrap towel as needed to make sure all your hair is comfortably contained within it.

  8. Leave the hair wrap towel on for the recommended time specified by the towel's instructions or until your hair has significantly dried.

  9. When you're ready to remove the towel, simply untwist the ends and carefully unwrap it from your hair.

  10. Style your hair as desired, enjoying the benefits of reduced drying time, minimized frizz, and the convenience of keeping your hair out of the way during the drying process. For best results, use the Air Dry Cream by Sun Bum.

That’s a wrap.

Shop the new hair towel here and check out Sun Bum on IG!