Intentionally designed with lots of XO — We’re proud to announce that our first-ever summer collection with Coco Ho is finally here.  Shop the Coco Ho x Slowtide collection here

100% for the Planet This Earth Day, Slowtide is proud to give back to the planet that inspires everything we do. 100% of the net proceeds from today's online sales will be donated to Surfrider...

 For Los Angeles-based photographer, Jesse Jennings, the ocean is more than a backdrop—it’s a sanctuary. A storyteller at heart, Jesse weaves emotion, movement, and style into every frame she captures. Her journey began in the...

Art isn’t just something we admire—it’s woven into everything we create. From our collaborations with emerging artists to our commitment to thoughtful design, we believe that celebrating creative expression is essential to who we are....

Summer is heating up and it’s time to take things to the next level. Artfully designed to withstand any heat or outfit change at the beach, these tote bags beg only one question: Are you...

Something that we have always had in common with our friends at Daydream is the sacred foundation of community, a pillar that is intrinsically woven into the fabrics of not only our designs but also...

We’re proud to introduce our newest capsule collection in collaboration with Sig Zane Designs. This collection includes a range of thoughtfully crafted pieces, from versatile changing ponchos to premium bath towel sets. More than just...

Lily Day has spent years capturing the world—chasing light, movement, and the feeling of being completely present. For her, paradise isn’t just a place; it’s a state of mind. It’s the rare moments when everything...

In the heart of Nova Scotia’s rugged coastlines and raw natural beauty, Dean Petty is living a life crafted with care, community, and creativity. A former professional surfer turned entrepreneur, Dean has channeled his passion...

This spring, we’re inspired by the vibrant hues of fresh tropical fruits, the graceful charm of playful florals, and the rhythmic flow of ocean swells and organic patterns. At the core of our collection lies...

We wanted to take a moment to express our heartfelt gratitude for your contribution and support of our recent LA wildfire relief fundraiser. We’re beyond thrilled to share that this is the largest one-time charity...

"The concept is rescue, how we rescue our animals, but (of course) in the long run they rescue us."-Geoff McFetridge   "I lived for a few years in Topanga Canyon, and have very close friends...