Blog

Meet Michael and Mariel, founders of Upton. Partners in life and design, they’ve always believed in bringing art into the everyday that can be accessible for all. That’s why teaming up together felt like a natural fit — merging fine...

Some of our favorite projects come from teaming up with people whose values and vision feel like home. Our latest collaboration with FORAH is just that — a shared love for slow moments, sun-soaked days, and pieces made to last....

We’ve always believed good things are made even better when shared. Every so often, we get the chance to collaborate with brands and people we admire — those who bring care, creativity, and intention to everything they do. This is...

Based in San Clemente, Kalani Cummins is a father, husband, and storyteller who’s spent over a decade behind the lens. His work is shaped by his love for surfing and the ocean, but also by his deep appreciation for people, place,...

The wait is over. Our exclusive summer collection with Skatie is officially here — and this summer is already a scorcher. Inspired by the hot nostalgia that only Venice Beach can offer, we invite you to vacation this season like...

When Monroe Alvarez walks into a space, you feel her energy before she even speaks—warm, open, full of life. She's a photographer by trade, but that barely scratches the surface. Monroe is the founder of Koko Momo Kids, co-founder of...

This past month, we partnered with the Rising Tide Surf Team to support their monthly surf programs by donating 50 custom performance quick-dry towels. mułaa, meaning “Rising Tide” in the tla-o-qui-aht language—is more than a name; it represents a growing...

Meet Olivia Van Dyke — a photographer and visual storyteller drawn to connection, emotion, and place. Her work captures the quiet beauty of in-between moments—those fleeting glimpses that make time feel like it’s standing still. Olivia has traveled the world...

Our friend Ty Williams says it best: “Salt water and being in the ocean is a therapy for me, and I find it to be true for many other people. Swimming, fishing, surfing, or just sitting near it (watching it...

Intentionally designed with lots of XO — We’re proud to announce that our first-ever summer collection with Coco Ho is finally here.  Shop the Coco Ho x Slowtide collection here

100% for the Planet This Earth Day, Slowtide is proud to give back to the planet that inspires everything we do. 100% of the net proceeds from today's online sales will be donated to Surfrider Foundation—supporting grassroots efforts to protect...

 For Los Angeles-based photographer, Jesse Jennings, the ocean is more than a backdrop—it’s a sanctuary. A storyteller at heart, Jesse weaves emotion, movement, and style into every frame she captures. Her journey began in the high desert of New Mexico,...