Blog

With Sun Bum's signature sun-inspired motifs and Slowtide's penchant for artistic patterns, this collaborative hair wrap becomes a symbol of vibrant coastal living, offering beach enthusiasts a functional and fashionable accessory for their everyday hair care routine. fill This innovative...

Jack Soren is a Hawaiian-based artist known for his stunningly intricate and vibrant paintings that capture the beauty and essence of the natural world. His work is deeply inspired by the lush landscapes, vivid colors, and rich cultural heritage of...

We are honored to present Kuhio Vellalos’ Limited Edition Quick-Dry towel, from the 2021 Creative Canvas contest.  Kuhio is an incredibly talented + passionate lifestyle and ocean photographer from Oahu, Hawai’i.  He is known by his community for being in...

We partnered with our friends at Hawaiian Airlines & Turtle Bay Resort to give you the ultimate Hawaii Sweepstakes!   Enter + read full rules here.

We are honored to have worked with Susanna Cromwell on this Limited Edition Lightweight Throw Blanket. Her art and design is inspiring and is clearly a reflection of where she calls home and it’s beauty. This mother, wife and artist...

We are grateful to be partnering with Sustainable Coastlines Hawai’i for giving Tuesday! Inspiring local communities to care for their coastlines. Sustainable Coastlines Hawaiʻi (SCH) is a grassroots nonprofit organization whose mission is to inspire local communities to care for their...

Created in collaboration with New Balance, we are pleased to announce our latest limited edition capsule! Designed to function on the beach in the street, this indigo print collection features a slide, AM574, camp blanket and a beach towel with...

Born and raised in the North Shore, professional photographer Brent Bielmann fell in love with the ocean at a very young age. Using his passion for the ocean as a driving force behind his creativity,  Brent has produced some incredible imagery. This season,...

  Hawaiian artist and designer, Sig Zane, draws inspiration from the natural world around him and the cultures in which he immerses himself. We are so pleased to announce our second collaboration with Zane. Iholena uses dream-like colors and a...

Susanna Leite Cromwell was born in Dorchester, Massachusetts in 1985 to Cape Verdean immigrants. Growing up she heard stories of life on the islands and the other tropical places her parents grew up in which inspired her ideas for future...

 Among creatives, you often hear the phrase about “impressing your teenage self,” so to speak. Basically, a concept about staying faithful to the roots of your original passion. A certain youthful idealism and creative purity born of that time that...