We are distraught and broken as Maui holds an extra special place in our hearts – two of our co-founder’s were born & raised there and we are devastated to hear one of our team members just lost their family home in this wildfire. 
Our aim here is to educate and empower you and our online community to help in any way they can. The road ahead is long, and we will continue to help hands-on and share how you can show your support.

For the next week until end of the day on Friday 8/18/2023, Slowtide will be donating 100% of net proceeds from our online sales to The Hawaii Community Foundation’s Maui Strong Fund. The Maui Strong Fund was created to provide community resilience with resources for disaster preparedness, response, and recovery. 100% of the fund is currently being distributed to the communities affected by the wildfires in Maui. In the interim, we are also donating hundreds of new towels and blankets to shelters and families in need, as well as working alongside other brands and organizations to help raise support and awareness.

Our thoughts, prayers, and aloha go out to our ‘ohana on the island. If you are currently looking for resources or more ways to support this community, please donate directly to these trusted organizations:


The following link provides a way to directly donate to the people who have lost their homes and also those who have been participating and sacrificing to do amazing work on the ground. This also gives perspective into the amount of individuals, families and businesses who are affected from the fires. 

Donate Directly to Maui ʻOhana

We thank you for your support during this time and lead with gratitude. From the individuals in the Maui community who have dedicated their help on the affected grounds to the people who are supporting and donating from afar, we are thankful for your generosity.

August 16, 2023