Blog

Built with Florence Marine X for long days around the water. Inspired by athletes like Toa Pere, who move between disciplines year-round, the towel was designed to pack light, dry quickly, and clip easily onto your gear. Shop the towel...

We partnered with Maui-based photographer and filmmaker Orion Owens to bring one of his images into the everyday. Captured at Peʻahi on a light-wind afternoon, the photograph holds power and calm in the same frame. After a spinal cord injury...

Meet Michael and Mariel, founders of Upton. Partners in life and design, they’ve always believed in bringing art into the everyday that can be accessible for all. That’s why teaming up together felt like a natural fit — merging fine...

Some of our favorite projects come from teaming up with people whose values and vision feel like home. Our latest collaboration with FORAH is just that — a shared love for slow moments, sun-soaked days, and pieces made to last....

We’ve always believed good things are made even better when shared. Every so often, we get the chance to collaborate with brands and people we admire — those who bring care, creativity, and intention to everything they do. This is...

Our friend Ty Williams says it best: “Salt water and being in the ocean is a therapy for me, and I find it to be true for many other people. Swimming, fishing, surfing, or just sitting near it (watching it...

This Giving Tuesday, we’re excited to announce our partnership with Un Mar de Colores x DJ Javier. Un Mar de Colores is doing incredible work to foster inclusivity, diversity, and ocean stewardship through surf therapy, environmental education, and mentorship for...