We partnered with Maui-based photographer and filmmaker Orion Owens to bring one of his images into the everyday. Captured at Peʻahi on a light-wind afternoon, the photograph holds power and calm in the same frame....

This past month, we partnered with the Rising Tide Surf Team to support their monthly surf programs by donating 50 custom performance quick-dry towels. mułaa, meaning “Rising Tide” in the tla-o-qui-aht language—is more than a...

Our friend Ty Williams says it best: “Salt water and being in the ocean is a therapy for me, and I find it to be true for many other people. Swimming, fishing, surfing, or just...

This Giving Tuesday, we’re excited to announce our partnership with Un Mar de Colores x DJ Javier. Un Mar de Colores is doing incredible work to foster inclusivity, diversity, and ocean stewardship through surf therapy,...