Call Me 917 and Slowtide have come together to design a capsule collection of summer essentials. The new drop consists of two towels, one blanket and a cruiser board. Collectively, the limited edition products were artfully designed by Call Me 917’s founder, Alex Olson.
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Shop the collection here.
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Olson was inspired by the prints used in durable 99 cent bags commonly used for laundry. These prints were turned into a series of 917 skateboards and have now found their new canvas: 100% sustainably sourced towels and a blanket. The 917 Blanket is a heavyweight, USA-made tapestry blanket that features a reversible design, fringe edge detailing and a vegan leather label. Complimenting the softness of the blanket is a 917 Turkish Towel, which is a lightweight yet functional alternative to a standard beach towel. The 917 Turkish Towel gets softer and more absorbent with every wash, is oversized and completely sand-free. The last towel in the collection, 917 Quick-Dry Towel, is made of recycled polyester (primarily water bottles). This sand-free towel absorbs 4x its weight in water, dries 2x faster than a standard cotton towel and comes with a drawcord loop for easy drying. The lightweight and packable nature of this towel makes it ideal for travel. As a nod to 917’s previous series of skateboards, Call Me 917 reissued a new cruiser board. The shape of the board was inspired by Neil Blender.
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Photos by Maly Mann